We believe in Designer Economics: We view design and economics as intertwined disciplines. Design is the application of aesthetic and functional constraints to achieve a desired outcome. Economics is the study and application of how structured, utilitarian incentives drive behavior. We term designer economics to be the meeting point of these two disciplines. We think this provides a powerful framework to create innovative market behaviors, especially when combined with the disruptive potential of technology.
We love S-curves: The adoption of new technologies is described by a sigmoidal curve, whose eponymous name (S-curve) also depicts its time-dependent shape. The early stages of an S-curve involve slow adoption and experimentation among a variety of competing technologies. Accelerated adoption rates, facilitated by the exit of other competitors, are depicted by the steeply sloped region of the S-curve. From this Darwinian-style competition emerges a winner (think of S-curves as depicting the progression of disruptive technological agents). We believe there are significant opportunities to innovate by applying these emerging technology s-curves in markets that have not seen their use particularly when combined with the judicious use of design and economics principles.
We are a small team of designers, developers and advisers headquartered in DUMBO - Brooklyn, NY